Your Website…

The doorway to the soul of your business

Think of your website as the charming front porch of your local business. It’s where visitors get a taste of your brand’s personality, like a warm welcome from an old friend. It’s not just a virtual handshake; it’s the start of a story that might just end with “happily ever after.”

At What Where Who, we believe in creating connections, not just websites. We blend design with functionality without breaking the bank because we know that ‘good’ can be both stunning and smartly priced.

So, come on in and let’s craft a digital space that’s as inviting as home-baked bread, fresh out of the oven. It’s time to make your website not just good, but unforgettable.

And remember, every site we spin is as unique as a snowflake, with four golden rules we swear by:

• Fabulous – Your site will be the belle of the ball.
• Functional – More than just a pretty face.
• Findable – Like a lighthouse in the digital fog.
• Portable – Ready to move with you, wherever you go.

Dive deeper below and see how we make web magic happen.

The Spotlight of Fabulousness

The Peacock Principle

A fabulous website is like a peacock in full display, it attracts attention, makes a statement, and doesn’t apologise for its flamboyance. It’s user-friendly, visually stunning, and as functional as a Swiss Army knife at a camping convention.

The Life of the Online Party

It’s the life of the online party, and everyone’s invited. Your website should be the digital equivalent of the most charming guest at a gala, wowing visitors with its charisma and functionality.

Becoming Fabulous is easy, staying fabulous isn’t!

Getting a great website design is easy, you go to a good website designer. Sounds simple enough, but a good web designer is quite hard to find, after all anyone can call themselves a web designer. The fact is 90% all ‘web designers’ will just purchase a pre-built template and shoehorn your content into it, rather than building a design around it. Nonetheless, this can still work. Until you hand over the site to the client, and Maureen from accounts adds in a quick update – using Comic Sans*. When that happens, your website is no longer fabulous, and it’s certainly not Batman either, it’s George Clooney playing Batman, and no one EVER wants to see that again!

The Batman Clause

But wait – there’s one exception to this rule of fabulousness. If your website is Batman, then forget everything I just said. Batman doesn’t do fabulous. He does brooding, he does mysterious, he does ‘I’m the night.’

Be Fabulous or Be Batman

So, unless your website is secretly fighting crime in Gotham, make sure it’s fabulous. And if it’s Batman? Well, then just make sure it has a Batcave.

*NOTE: Comic Sans is a font an abomination of a typeface, favoured by Primary School Teachers, PTA’s, volunteers of charitable causes and people without a general sense of taste. It has a single acceptable use, in comics. Then, and only then, it can be used in all-caps, NEVER lower case. Why a lowercase version exists is one of the great mysteries of life. In fact if I were to become the caped crusader, Comic Sans would be my nemesis, my arch rival, my super villain. It’s elimination would be my raison d’etre. I feel a screen play could be in the works. Hmmm, who do I cast as Comic Sans?

The Functional Website

More than just digital cuteness

A Tale of Two Companions

Imagine two different companions for your business. One is a stuffed animal – it’s cute, it’s cozy, and it sits on your shelf. It’s nice to look at, but no matter how much you talk to it, you can’t teach it cool tricks. That’s your brochure-style website. It looks good, but it’s not interactive, it doesn’t ‘do’ anything for your customers.

Now, picture a loyal dog, a living, breathing animal. It greets you at the door, it brings you the newspaper (old school, I’m thinking pre-iPad), and it’s always ready to go for a walk when you are. This is your functional website. It’s interactive, responsive, playful and helpful. It fetches information for your customers, carries their messages to you, and even helps them make purchases with a wag of its tail (or, in this case, a click of its button). Here’s some tricks that your digital dog (functional website) can do:

Online Booking

It’s like your dog bringing you their lead, ready for a walk. Customers can schedule their appointments with ease, and your website happily obliges, any time of day.

Newsletter Sign-Up

It’s a way for customers to say, “Yes, I’d like to hear more from you,” and your website’s tail wags in agreement.

E-Commerce Integration

Your website isn’t just sitting pretty, it’s like a dog on a mission, retrieving whatever your customers need from the digital shelves.

Interactive Contact Forms

Fetching customer inquiries and dropping them at your feet.

Customer Reviews and Testimonials

Of course they’ll be asking ‘Can I pet that dawg?’ Sure they can, by leaving an online review!

While a brochure-style website may win some admiring glances, it’s the functional website that truly becomes man’s best friend in the digital world. It’s active, engaging, and makes life easier for both you and your customers. So, let’s choose the companion that doesn’t just sit there – let’s choose the one that helps us fetch success, but won’t poop on your carpet!

NOTE: Avoid your website being a digital cat. No one wants a website that’s aloof, does its own thing, and will randomly knock your coffee cup off the table for no reason at all, and cough up fur balls at inopportune moments . Choose the digital companion that’s going to be man’s best friend, not the one that looks at you with disdain while plotting world domination from on top the refrigerator. In the digital world, be the good boy who gets the treats, not the sinister feline lurking in the shadows!

Lift the Cloak of Invisibility

Why Your Local Business Website Needs to be Seen

In the wizarding world of Harry Potter, a Cloak of Invisibility might be a prized possession. However, in the realm of local businesses, such a cloak could spell disaster. Imagine your business donning this cloak, effectively vanishing from sight. Customers might pass right by, none the wiser, as your hidden gem remains just that, hidden.

The Importance of Being Findable

A local business’s website being ‘findable’ is akin to lifting the cloak of invisibility. It’s about making sure that when customers are on the hunt for a product or service, your business appears like the Great Hall’s doors opening for the start-of-term feast – welcoming and impossible to miss.

SEO – The Spell That Reveals Your Business to the World

In the digital realm, SEO is the “Alohomora” for your business, unlocking the doors to online visibility. It’s the spell that lifts the Cloak of Invisibility, revealing your website to potential customers as clearly as the Patronus Charm in a dark forest.

With this enchantment, your business emerges from the shadows, ready to welcome a world of eager patrons.

Lets cast the SEO spell together and catch the Golden Snitch!

Search Engines, the new Maurauder’s Map

When villagers seek magical finds – like the perfect brew or vintage attire – search engines are their Marauder’s Map. Guiding them past dragon dens (your rivals) to your Gringotts vault of treasures.

So, let’s shed the invisibility cloak and make your website as findable as the Room of Requirement in times of need. Remember, in the world of local business, the best hiding spot is the one that’s right in plain sight.

Set Sail with a custom WordPress site

Your Portable Website Solution

In the quest for the perfect website, it’s easy to be lured by the relentless tide of online website builders. They promise a world of convenience with drag-and-drop simplicity. But before you set sail on their digital seas, consider the advantages of building your website with WordPress, the compass that ensures you won’t lose your way.

Aye Aye Captain

With WordPress, you’re the captain of your ship. This open source platform is like a sturdy vessel that can be docked at any port. You’re not confined to a single hosting provider, giving you the liberty to choose the best harbour for your website’s needs, in short, it’s completely portable. You can be up and running with another host within 15 minutes. If an online website builder decides to jump ship or drastically increases their price, you have to start again, from scratch, elsewhere.

Charting Your Own Course

Unlike the one-size-fits-all approach of proprietary platforms, we can build a completely custom solution for you, as individual and unique as your business.

Your Crew of Developers at the Ready

One of the greatest strengths of WordPress is its vast community of developers. Should you need to hand over the helm, there are countless skilled hands ready to keep your website on course. This ease of transition is invaluable for long-term maintenance and scalability.

Setting Sail for SEO Success

WordPress is designed with SEO in mind, helping your website to be easily discovered by search engines. It’s like having the wind at your back, propelling you towards the top of search rankings and increasing your visibility in the vast ocean of the internet.

Your Website, Your Rules

Choosing WordPress, and custom theme developer like us, means investing in a platform that grows with you. It’s a decision that ensures your website remains an asset fully under your control, adaptable to the changing tides of the digital world.

By opting for a custom WordPress site, you’re not just building a website, you’re securing a piece of the internet that’s truly yours, free from the constraints of proprietary platforms. It’s a smart move for any business owner navigating the digital landscape.