What is a Google Business Profile?

And why you need one…

A Google Business Profile is a free and easy-to-use tool provided by Google that allows businesses to manage their online presence across Google, including Search and Maps. For local bricks and mortar shops and service providers it is an absolute essential part of being found online.

By claiming and optimising your Google Business Profile, you’re planting your flag on the digital map. You’re telling the world, ‘Here I am, and here’s what I have to offer!’ This profile helps customers find you, learn about your services, and get in touch. It tells them the what, where, who (now the name makes sense!) of your business in a clear and concise way.

So, let’s get down to business. We’ll explore how a Google Business Profile can transform the way customers discover and interact with your business, turning the ‘hide and seek’ into ‘seek and find’, no neon jumpsuit or megaphone required!

We’ll look at:

• Online Visibility – Why being found matters.
• Claiming your Google Business Profile.
• How to optimise your profile.
• Engaging with your customers.

Don’t forget to grab your FREE visibility report to discover how your Google Business Profile is shaping up. Enter your details at the bottom of the page, or click here

Why Being Easily Found Matters

Online visibility

• In the game of digital hide and seek, the winner is the one who’s found first, not last. When potential customers are searching, you want to be front and center, waving at them through their screens.
• Think of your Google Business Profile as your business’s digital handshake. It’s the first impression that can lead to a lasting customer relationship.

Optimising for Local People

• Local SEO is like the neighborhood watch for your business. It keeps an eye out, making sure locals find you before they stumble upon your competitors.
• A well-optimised Google Business Profile tells your story, showcases your services, and provides a direct route for customers to reach you. It’s like having a digital concierge for your business.

The Power of Up-to-Date Information

• Keeping your profile updated with the latest information is like keeping your shop front clean and inviting. It shows you’re professional, attentive, and ready for business.
• Regular updates and posts on your profile are like digital breadcrumbs, leading customers straight to your door.

Your Google Business Profile is more than just a listing, it’s a dynamic tool that helps you stand out in the crowded marketplace of the internet. By ensuring your profile is claimed, optimised, and active, you’re not just participating in the digital economy, you’re thriving in it.

Your Google Business Profile

Find it, claim it, verify it…

Step 1: Find Your Business

• Start by searching for your business on Google. If it appears, it’s time to claim it. If not, you’ll create a new one.

Step 2: Claim Your Profile

• Once you’ve found your listing, click on ‘Claim this business’ or ‘Own this business?’ It’s your digital ‘This seat is taken’ sign.

Step 3: Verify Your Business

• Google will need to verify that you’re the real McCoy. This can be done via phone, email, or snail mail. It’s like the bouncer checking your ID before letting you into the club. Recently for certain businesses they are requesting video confirmation. I’d like to tell you this is a really simple and quick process, but if I did, I’d be lying, it is an absolute pain!

Step 4: Fill in the Details

• Now, fill in all the details: from your opening hours to your business story. This is your chance to shine, so be as detailed as a detective novel without the murder mystery.

Step 5: Keep It Fresh

• Regularly update your profile with new photos, offers, and events. It’s like changing your window display, it keeps people interested and coming back for more.

Claiming and optimising your Google Business Profile is like setting up a shop in the busiest part of town. It’s where the action is, and now, you’re part of it. Remember, an unclaimed profile is like an unopened gift, it’s full of potential, but you have to unwrap it to reap the benefits.

Optimising Your Profile

Standing out in the crowd

It’s the movie scene where the down trodden heroine takes of her glasses, pulls out the hair pins and let’s her hair cascade down, immediately transforming into a goddess. It’s not just about looking good though, it’s about being the best version of your business online.

The Importance of Photos and Visuals

• A picture is worth a thousand words, and in the digital world, it could be worth a thousand clicks. Upload high-quality images of your business, products, and services.
• Think of it as your business’s portfolio. You want to showcase your best angles, just like a model at a photoshoot.

Crafting a Compelling Business Description

• Your business description is your chance to tell your story. Make it as engaging, and let the personality of your brand shine through.
• Use keywords strategically, to help your profile be discovered by the right audience.

Managing and Responding to Reviews

• Reviews are the applause (or sometimes, the boos) from your audience. Respond to them with grace and wit, showing that you value customer feedback.
• Positive reviews are like gold stars on your report card. Showcase them proudly and thank your customers for their kind words.

Utilising Posts and Updates

• Regular posts and updates to keep your audience hooked with news, offers, and insights.
• This ongoing narrative keeps your profile fresh and engaging, encouraging repeat visits and interactions.

An optimised Google Business Profile is like a well-tailored suit. It fits your business perfectly and makes a lasting impression.

By following these steps, you’re creating an experience that invites customers into your world.

Keep the conversation flowing

Staying responsive, relevant, and reactive

The Art of the Response

• Every review, question, or comment is an opportunity to engage. Think of it as a digital handshake or a high-five. Respond promptly and personably, showing your customers they’re heard and valued.
• Craft each response with care, as if you’re writing a mini love letter to your customer (remember it’s Google NOT Tinder!) It’s the little things that count.

Staying Active and Relevant

• Keep your profile buzzing with activity. Regular updates, offers, and news keep your business in the spotlight and your customers in the loop.
• It’s like hosting a party and making sure everyone has a good time. The more you interact, the longer they’ll stay.

Leveraging Customer Insights

• Feedback is a goldmine of insights. Use it to fine-tune your services and offerings. It’s like having a focus group at your fingertips, telling you what works and what doesn’t.
• Celebrate positive feedback and address the negative with grace. It shows you’re committed to growth and excellence.

Your Google Business Profile is the stage, and engagement is your performance. It’s where you show the world not just what you offer, but how much you care.

By nurturing this digital relationship, you’re building a community around your brand, turning customers into fans, and fans into ambassadors.